Who We Are

Precision Tracking for Modern Brands

Lumina is a premium B2B and B2C ad tracking platform engineered for high-volume performance marketing teams. We provide absolute data clarity to help you scale your campaigns profitably.

Our Mission

Performance marketing is the engine of modern business growth. Yet, as ad networks become more opaque, businesses lose visibility into what actually drives their revenue. Our mission is to restore absolute clarity to your ad spend. Whether you are running B2C e-commerce ads or tracking complex B2B lead generation funnels, Lumina connects every dollar spent to a tangible business outcome.

Why We Built Lumina

We started as an agency managing millions in ad spend across Google, Meta, and native networks. We were frustrated by click fraud, delayed reporting, and broken tracking pixels that misattributed sales. We built Lumina to solve our own problems: a lightning-fast, edge-based tracker that filters bot traffic instantly and attributes every conversion accurately, ensuring that both consumer brands and enterprise B2B companies can scale with confidence.

The Lumina Difference

Today, Lumina powers tracking for top-tier performance agencies and direct-to-consumer brands globally. By eliminating data silos and integrating directly with your CRM and ad networks, we provide a unified source of truth. We believe that with the right data, any business can turn ad spend into predictable, scalable growth.

Team Leaders

Meet our founders & experts

A remote-first group of creative problem solvers and infrastructure engineers.

AJ

Alex J. Johnson

CEO & Co-founder

Formerly lead media buyer at Codex. Passionate about high-ROI funnels.

MV

Mila Vance

CTO & Co-founder

Former architect at Secure. Edge routing optimization wizard.

KL

Kevin Liang

Principal Designer

UI designer focusing on spatial rhythms, light/dark values, and systems.

SR

Sarah Raskin

Customer Success

Committed to ensuring seamless campaign deliveries globally.